Jimmy Wetch turned pro at seventeen. His pool hall had zero web presence at fifty-eight.
Jimmy “The Kid” Wetch turned pro in 1986 at seventeen years old. Over the next decade he carved through the nine-ball circuit: Midwest Open 9-Ball champion, McDermott Masters title, Huebler Cup win. By 1996 the Pro Billiards Tour ranked him fifth in the world.
In 1998 he brought it all home. Jimmy’s Pro Billiards opened on Central Avenue in Columbia Heights, Minnesota. Not as a trophy case. As the kind of room he’d have wanted to walk into as a kid: great tables, cold drinks, a fair game waiting.
For twenty-eight years the room ran on reputation. And for a long time, that was enough. But in 2026, reputation alone isn’t foot traffic. Jimmy had zero online presence. No website. No Google listing worth finding. If someone in the Twin Cities googled “pool hall near me,” Jimmy’s didn’t exist.
Invisible. For a room with a world-ranked pro’s name on the door, that’s not just a missed opportunity. That’s a problem.
What we built
Momentum Metrics built Jimmy’s Pro Billiards a full digital presence from scratch. WordPress website. Clean, fast, built to convert. Brand voice that captured the room’s actual energy: confident, competitive, welcoming whether you’ve run a table your whole life or you’re holding a cue for the first time. SEO foundation engineered for local search dominance. Google Business Profile optimized and verified.
The site wasn’t a placeholder. It showed everything: the tables, the menu, the leagues, the tournaments. It told Jimmy’s story. It gave people a reason to walk through the door, right now, tonight.
The numbers, sixty days later
Within 60 days of launch, Jimmy’s Pro Billiards was pulling 1,200 views a day.
From nothing.
Local search traffic. Direct traffic from people who’d heard the name and finally found the site. Social traffic from pool communities across the Midwest. Twelve hundred people a day looking at a pool hall website in Columbia Heights, Minnesota.
That’s not organic growth. That’s a room catching fire.
What the traffic paid for
Here’s the part that matters. The surge in business from the website didn’t just fill tables. It paid for a complete physical renovation of the entire room.
Every table refelted and refreshed. Every TV replaced: the old screens with OLED burn-in gone, crisp new displays in their place, plus a 100-inch screen mounted above the bar. $1,300 Diamond tournament-grade lights installed above every single table. Perfect light. No more squinting at your shot.
The bar went fully stocked. The kitchen got serious. Nineteen unique sandwiches, burgers, wings, cheese curds. Food that tastes like someone in the back actually gives a damn, priced like they want you to come back tomorrow.
The room finally looked like the name on the door. And the website paid for all of it.
The proof
One Wednesday night in May 2026, we stopped in unannounced.
Eighteen of twenty-three tables were full. At close. On a Wednesday.
That’s not a busy weekend. That’s every day now. Open to close, the room hums. League nights overflow. Tournaments pull players from across the Midwest. The foosball tables have a waitlist.
Jimmy’s only problem now? Hiring enough staff to keep up with demand. That’s the kind of problem a business wants to have.
A legendary pool player built the room twenty-eight years ago. A website made sure people finally knew it was there. The revenue from that website paid for the best pool hall experience in Minnesota.
The tables are still full. Every night.
Your business deserves a website that pays for itself. Start your project. No fluff. Just results.
Services: Web Design, SEO, Brand Voice, Google Business Profile | Client: Jimmy’s Pro Billiards, 4040 Central Ave NE, Columbia Heights, MN 55421
